Go Lloyd is dedicated to developing programs that encourage Lloyd commuters and residents to choose transportation options beyond single-occupancy vehicles. By increasing awareness of accessible transit resources, biking, walking, and shared mobility options, Go Lloyd works to reduce traffic while building a more connected, sustainable community.

I led the creative campaign to launch Go Lloyd’s new logo and brand identity, designed to spotlight everything the organization offers in a fresh, engaging way. The logo uses motion-inspired forms to symbolize connection, collaboration, and the energy of moving forward together. To bring the brand to life, I developed a campaign that used humor and a modern visual edge to make the messaging approachable, memorable, and relevant—helping Go Lloyd connect with its audience and build excitement around smarter ways to move.