Mercato was envisioned as a light-filled, welcoming gathering place, built within an open space framed by tall arched windows and abundant natural light. The concept centered on creating a destination where people could stop in for fresh pastries, grab-and-go items, or locally inspired food and wine, while also offering a small market stocked with fresh produce for everyday needs. Positioned at the heart of a new neighborhood, Mercato was designed to feel inviting, relaxed, and rooted in community.

I created three distinct logo concepts to explore different expressions of this vision. Each logo reflects warmth, approachability, and a sense of place, drawing inspiration from the European market tradition while maintaining a modern sensibility. Although the first logo was ultimately selected, the process was so enjoyable that I wanted to share all three—each one capturing a different perspective of Mercato’s identity and the sense of community it was designed to support.